Published: 10 March 2008
City of Manchester Stadium, Manchester
Putting the customer at the heart of services is core to the drive for public service business transformation. Effective strategic CRM approaches will play an increasingly key role in delivering this objective, providing the customer insight to join-up services around the needs of shared customers and drive forward business improvement.
This event will bring together those responsible for public sector CRM projects across local and central government, to exchange best practice and discuss key issues for ensuring CRM success. Delegates will benefit from expert comment and insight from the people behind CRM programmes that have helped improved their organisation’s efficiency and deliver more efficient services.
For further information on this event please visit the organisers website.
